To "The Everyday Man"
Uncompromising approach to choosing the best materials, with a focus on fit in a timeless design, we create long-lasting classics that live out various trends and ensure that the wardrobe is made up of only the most necessary products. With a focus on our surroundings, we only produce in the most sustainable factories in Portugal, in order to have a minimal outlet in production as well as in transport.
Our ambition is to inspire men to be the best version of themselves. We celebrate the formal by making it informal. The stereotypical businessman no longer exists and it is now up to the individual to dress appropriately. We want to help change the perception of the modern man by giving him the opportunity to reflect his ambitions and personality through his clothing. We make the unpredictable more predictable. We make sure that you are presentable in every situation, on every occasion.
We call it Everyday Formal: where Business meets Casual and becomes Business Casual - You are what you wear - our ambitions on your behalf.
The UN's Global Goals
The UN's Global Goals consist of 17 goals and are to date the most ambitious global development agenda within the green transition.
SDG 12 - RESPONSIBLE CONSUMPTION AND PRODUCTION
At Appearance, we have been able to take the first steps towards meeting SDG 12 by working closely with carefully selected producers in Portugal. We have focused on a transparent and traceable production, where waste water, renewable energy, good working conditions and much more are taken into account.
SDG 17: Partnerships for action
In collaboration with Mission Afrika, we have taken the initiative to give old Appearance products new life via Mission Afrika.
The purpose of cooperation is to generate income for development activities in an economically, socially and environmentally sustainable way at Mission Africa in Mali and Cameroon.
In addition, Appearance has previously donated clothes to Mission Africa and will continue to do so where possible.
We support locally
Both founders of Appearance spent their young years in Skovshoved Tennis Club, and it was therefore close to home to provide a local sponsorship for the club (2022-2025). Appearance would like to actively support the local community and the club, of which they are both still members.