The details behind the shirt

Appearance Oxford shirts are made with long fibers in organic Pima cotton, which is one of the finest types of cotton in the world. In contrast to ordinary cotton, the Pima cotton is a finer type of cotton that is twice as strong, which gives the shirt an extra long life.

150gr light Oxford weave ( 50/1-24/2).
100% soft GOTS-certified organic Pima cotton (Long Staple Cotton).
Buttons in Mother of Pearl.

Designed in Denmark, produced in Portugal.

Where is the textile produced?

Somelos is a family-owned textile manufacturer, located north of Porto in Portugal, which has existed for over 60 years.

Somelos' working model is to produce quality textiles where the highest quality standards are met within ethics and sustainability . Somelos has a particular focus on corporate social responsibility in Portugal and committed to strong social, environmental and cultural responsibility principles.

At Somelos, they ensure that the fabric for Appearance Oxford shirts is produced according to strict environmental standards and certifications, including BCI (The Better Cotton Initiative), GOTS, REACH and< strong> Oeko-Tex Standard 100.

GOTS (The Global Organic Textile Standard)

The certification is a guarantee that the substance is produced in an environmentally correct and socially responsible manner. GOTS requires that a minimum of 70 percent of the textile consists of certified organic fibers and that all chemistry such as dyes meet the special environmental requirements.

BCI (The Better Cotton Initiative)

The BCI program works towards establishing global principles and criteria for cotton growers and retailers. The BCI certification standard focuses on pesticide reduction and water use.

Oeko-TexStandard 100

The International Oeko-Tex Association is an independent certification system for textiles, which is the world's leading health label. The certification sets requirements for the content of chemical substances that are harmful to the consumer's health.


The REACH regulation was introduced by the EU in 2007. The aim is to improve the protection of people and the environment against the risks posed by chemicals. REACH stands for registration, evaluation, approval and restriction of chemicals.

Long Staple US Pima Cotton

We get our cotton from BCI certified plantations in California without the use of pesticides or unhealthy growth agents. BCI ensures proper conditions during growing and harvesting the cotton.

The long soft Pima cotton fibers give your shirt an extra long life and make it extra soft and comfortable. The long fibers are extra durable and keep the color better.

The Shop

You are always welcome in our store in Charlottenlund.

Here you have the opportunity to experience our collection and get the story behind Appearance.

< strong>Opening hours:

Monday - Friday: 10.00 - 17.00
Saturday & Sunday: By appointment